Touché is an international non-profit e-commerce brand created through collaboration of several charitable foundations. Touché's main goal highlights its support and acknowledgement to the movement which advocates for the conservation of life, green and diverse environment, as well as address environmental issues for an adequate natural resources defense.
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CAMPAIGN: Touché the Environment

Major current environmental issues may include climate change, pollution, environmental degradation, and resource depletion. The Philippines' rich biodiversity is under threat, mostly from human activities, including deforestation and forest degradation. The conservation movement lobbies for protection of endangered species and protection of any ecologically valuable natural areas.

Conservation protects the environment through the responsible use of natural resources, protects the environment from harmful human activities. For example, conserving a forest typically involves sustainable logging practices to minimize deforestation and to implement sustainable development.

It has the benefits to save natural resources by using less energy and less quantities of raw materials and reduce the amount of wastes sent to landfill because these products will last longer. As the natural eucalyptus fiber has roots in fashion, such as the affiliated manufacturer Tencel - also known in its unbranded form as lyocell -an eco friendly fiber derived from the eucalyptus tree.

The challenge facing our climate is the greatest existential threat of our lifetime. The actions will take now will determine the future for generations to come. Now is not a time for half measures nor is it a time where we can afford to continue our focus of business over people. Climate change is greater than any one of us, but it requires every single one of us to come together to ensure there can and will be a future for the next to come.

This isn't a problem half measures can solve. It goes beyond energy efficiency and zero net emissions. In order to prevent irreparable damage to our atmosphere, we must actively remove carbon from the atmosphere within the next ten years. The consequences are profound: widespread disease brought on by carbon pollution, rising sea levels, extinction, scarcity of all essential resources, and in-migration. The cost of waiting far exceeds the price to act now. We need bold policies that put the life and continuity of humankind above profit.

Sustainable, Eco-friendly, and Ethical

Project 3Ps focuses at the top priority to the ongoing reduction of carbon emissions through efficient production, innovative technologies, and renewable energy sources set forth by the Science Based Targets initiative. To achieve the goal, we take responsibility by supporting carbon reduction emission projects which is recognized by numerous global sustainability standards to reduce climate impact. With 3Ps, we direct our goals to benefit both the planet and its people using the profit through a simultaneous cycle of service to further a social cause and provide a public benefit.
Turn back the damage done and replenish the resources. By affiliating with the chosen suppliers, we ensure the customers that the fabric with the lowest environmental impact possible. Using the sustainably farmed eucalyptus, it is then processed into a fabric which have less carbon emissions compared to most brands. This leads to a greener, healthier, and safest production to offer the greatest quality, comfort, and authentic products.
These international programs to cut carbon emissions are a quick response to make sure that an equivalent quantity of carbon is absorbed or avoided elsewhere. Touché specifically supports programs that reduce carbon emissions in areas where the textile industry has an impact. These initiatives aim to increase the climatic resilience of underdeveloped areas and introduce new renewable energy sources. Contributing to the reduction of pollution and hazardous materials will lead to mankind's comfortable and peaceful home.
As a non-profit e-commerce brand, our mission is to provide social cause that would benefit everyone. From the profit, we use it to maintain the best quality and circulation of our products during the production. The profits earned through the campaign is also used to discern to several charities, foundations, and organizations directed to spread awareness and help the environment in their own means. With this, the profit earned is used in a manner which helps not only the planet, but also the people.

Affiliated Charitable Foundations

Affiliates are organizations, individual persons, or business concerns that are controlled by a third party or each other. These foundations contribute to the success in advocating the environmental movement.

1. Union of Concerned Scientists

UCS maintains a national network of nearly 17000 scientists who believe “rigorous analysis is the best way to understand the world’s pressing problems and develop effective solutions to them.” UCS’s findings and statements are frequently quoted by major news sources; they have become a recognized and respected voice of environmental advocacy. Their work focuses on clean energy solutions, global warming, and the puzzles of large-scale food production. UCS’s testimony has been instrumental in several pieces of important green legislation.

2. Natural Resources Defense Council

Called “One of the nation’s most powerful environmental groups” by the New York Times, NDRC combines “the grassroots power of 1.4 million members and online activists with the courtroom clout and expertise of more than 350 lawyers, scientists and other professionals”. This time of year, NRDC offers holiday-ready “green gifts”: your donation results in a gift card describing the action it supports, such as “adopt a wolf in Yellowstone” or “save an acre of whale nursery” to add a tangible meaning to a personalized gift.

3. Environmental Working Group

Known for their annual “Dirty Dozen” list revealing the highest (and lowest) pesticide concentrations in conventionally-grown produce, EWG is known for researching and spreading awareness regarding toxic chemicals, sustainable versus exploitative agricultural practices, consumer product safety, and corporate accountability. Right now, EWG promises that monetary gifts will be doubled through a matching campaign. This is a good pick for those with a passion for clean food.

4. Greenpeace Fund

Made famous in the 1970’s and 80’s for its seafaring bands of activists peacefully accosting whaling ships and exposing covert nuclear testing, today’s Greenpeace describes climate change as “the number one threat facing our planet”. Greenpeace has not lost its passionate idealism, maintains its corporate integrity, and still inspires many to urgent, hopeful direct action. Courageous efforts by small groups of concerned individuals have influenced governments in the past, as with Greenpeace’s inaugural efforts to stop nuclear testing at Amchitka Alaska.

5. Friends of the Earth

Friends of the Earth describes itself as a “bold and fearless voice for justice and the planet”. Recent campaigns have targeted bee-killing neonicotinoid pesticides, “dirty” tar sands oil extraction, and the environmental devastation of palm oil production. Those who oppose widespread adoption of nanotechnology, genetically engineered foods, and human gene patenting will appreciate FOE’s clear stance and advocacy.

6. Rainforest Alliance

Rainforest Alliance has gained public recognition with their independent certification of common rainforest products, such as chocolate, coffee, bananas, and tea. Producers must meet strict sustainability standards to gain certification. The Alliance also works with foresters and the tourism industry in ecologically vulnerable areas. Their website offers consumer and traveler information, helping us work together to steward some of the most biodiverse, threatened, and globally critical habitats.

7. Earthjustice

Earthjustice is clear about its reason for being: “Because the earth needs a good lawyer”. Beginning as a Sierra Club team mounting a lawsuit to preserve an isolated California valley from development as a Disney ski resort, Earthjustice has become an independent crusade focusing on high-impact, precedent-setting battles. These are dedicated, experienced lawyers taking on the David-and-Goliath fights many of us feel powerless to influence. Donating here is one approach to evening the scales between the “big bucks” of large corporate interests and the often woefully underfunded voice of our struggling ecosystem.

8. Ocean Conservancy

Ocean Conservancy works to keep the ocean healthy, to keep us healthy.” Current areas of focus include addressing ocean acidification, restoration and oil-spill recovery in the Gulf of Mexico, and protecting the Arctic ecosystem from damage by increased shipping and oil and gas exploration. In the words of Jacques Cousteau, “The sea, the great unifier, is man’s only hope. Now, as never before, the old phrase has a literal meaning: we are all in the same boat.”

9. Earth Island Institute

One Earth Island proponent describes the group as “a community of creative activists with a great track record and cutting edge worldview.” E.I.I. nourishes ambitious fledgling projects, giving them fuel to thrive and potentially become independent nonprofits, such as Rainforest Action Network and Salmon Protection and Watershed Network. The California-based organization has several locally-focused initiatives under its wing, as well as international projects like the Center for Safe Energy and the Plastic Pollution Coalition, among many others. Supporters can pick and choose which project they’d like to fund. It’s a big strong umbrella under which you can still aim your support at a highly specific goal.

10. The Sierra Club Foundation

Another household name, the Sierra Club has a popular reputation as less radical than Greenpeace, less likely to cause arguments at the family dinner table. Political lobbying and legislative advocacy have always been central to Sierra Club’s mission. Today the Club focuses on moving beyond fossil fuel dependency and preserving wild spaces from harmful development, as well as offering their signature wilderness trek experiences to individuals across the country.

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